Europeana Fashion Challenge 2016

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Theme: Fashion
Prize: Total of €20.000 for the best project idea(s)
Submission deadline: 31 October 2016 (23.59 CET)

Calling all developers, designers, makers, artists, educators and cultural heritage digital thinkers! We're offering a share of €20.000 for the best idea(s) of how to creatively re-use Europeana and Europeana Fashion's openly licensed fashion content in a digital product, service or business. Winner(s) will also benefit from promotion and additional non-financial business development support to help realize their ideas. We are pleased to be working in collaboration with Europeana Fashion, their network and providers to promote the reuse of Europeana's content within the wider fashion and fashion heritage community.


Online application period: 19 September - 31 October (23.59 CET)
Panel assessment period: 1 November 2016 - 23 November 2016
Notifications for unsuccessful applicants and invitations to Skype interview for shortlisted candidates: by 25 November 2016
Skype interviews and communication of interview outcome: 28 November - 9 December 2016
Winner(s) announced on Europeana Labs: by 19 December 2016
Deadline to deliver the winning product/service: 30 June 2017

Who and what is eligible?

We invite applications from:

  • Individuals or teams of creatives interested in designing fantastic digital products and services using digital cultural heritage content.
  • Creative minds from anywhere in the world.

Your product/service must:

  • Be digital.
  • Meet the challenge theme.
  • Re-use Europeana openly licensed content. Usage of the Europeana API is optional; you can also manually download items.
  • Be delivered on or before 30 June 2017.

We can accept entries which are:

  • Of various types - eligible proposals include but are not limited to digital applications, web services, MOOCs on the theme of fashion, business ideas based on modern technologies such as laser cutting, 3D printing, etc.
  • At various stages of maturity (concept, prototype, early stage product). Applications should be supported with digital visual proof or illustration of the product/service (e.g. for a web-based platform, you could send us a webpage in alpha or a PDF of your intended website design).
  • Existing applications when they are based on the challenge theme and meet the criteria below. They must further the business potential of the existing application - significant new developments must be planned and described in the application.

We do NOT accept:

  • Projects in receipt of other EU funding.
  • Publication of PhD thesis and similar scientific publications even if related to the challenge theme.

Important! Applicants must be registered as legal entities in their respective country. This is required for the contractual arrangement with Europeana (see our frequently asked questions for more information).

Assessment criteria

Successful applications will deliver a product/service/business that:

  • Has Europeana content as a central element;
  • Demonstrates the potential to deliver tangible social and/or economic impact e.g. products and services which meet one or more of the following criteria:
  • Offer novel and engaging ways of experiencing and/or interacting with digital cultural content; and/or
  • Support lifelong learning e.g. have a strong educational element; and/or
  • Enable commercial re-use of cultural data; and,
  • Has a clear business model (addressing key elements, such as target market and audiences, value proposition, technical feasibility, sustainability for a period of 1-3 years).


For more information, including how to apply, please see

All text above via, accessed 23/09/16.

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