What We Do

Championing Europe’s Shared Cultural Heritage

Europe’s cultural heritage is a living, evolving tapestry of places, people, and stories. Our work focuses on recognising this shared legacy, strengthening the sense of a common European identity, and helping citizens understand how the past shapes their present and future. By putting heritage at the heart of public life, we support more cohesive, democratic, and resilient communities across the continent.

Building a Dynamic Community of Heritage Organisations

At the core of our mission is a vibrant network of museums, archives, research institutions, civil society organisations, and cultural stakeholders. We create opportunities for these diverse actors to collaborate, share knowledge, and co-create innovative heritage projects that speak to contemporary challenges.

Through thematic working groups, collaborative initiatives, and shared resources, we enable members to exchange good practices on topics such as digital innovation, public engagement, inclusive storytelling, and sustainable heritage management. This community-driven model ensures that expertise flows freely across borders and sectors, benefiting heritage professionals and citizens alike.

Supporting Policy Dialogue at the European Level

Heritage is a strategic asset for Europe’s cultural, social, and economic development. We contribute to policy dialogue by gathering evidence from the field, amplifying the perspectives of heritage stakeholders, and feeding this knowledge into European debates. By doing so, we help ensure that cultural heritage is recognised and supported in broader policy frameworks.

Through position papers, expert consultations, and participation in strategic platforms, we work to anchor heritage in key agendas such as cultural diversity, democratic participation, green transition, and digital transformation. Our role is both as a bridge and a catalyst, connecting local experiences with European decision-making.

Fostering Innovation Through Collaborative Projects

We coordinate and participate in a range of collaborative European projects that explore new ways of engaging with cultural heritage. These projects test innovative tools, methodologies, and narratives that allow communities to interact with their heritage in more inclusive, participatory, and creative ways.

From experimental digital platforms and participatory storytelling to new approaches in heritage education and training, our project work is driven by real needs identified within the heritage ecosystem. Outcomes and lessons learned are shared widely so that institutions, practitioners, and citizens across Europe can adapt and build upon them.

Enabling Knowledge Exchange and Capacity Building

Knowledge sharing is central to what we do. We curate and disseminate practical resources, research findings, and tools that help heritage professionals respond more effectively to social and technological change. Our activities encourage continuous learning and capacity building across the sector.

Workshops, webinars, and peer-learning sessions connect experts with practitioners, while thematic publications and case studies highlight inspiring practices from different European contexts. This focus on learning ensures that heritage organisations are better equipped to manage digital transitions, engage communities, and safeguard both tangible and intangible heritage.

Strengthening Participatory and Inclusive Heritage

Heritage belongs to everyone. We promote participatory approaches that invite citizens and communities to take an active role in identifying, interpreting, and caring for their heritage. This means involving diverse voices, acknowledging multiple perspectives, and ensuring that heritage spaces are welcoming and inclusive.

By encouraging co-creation and dialogue, we help transform heritage from something observed at a distance into a shared resource that people feel empowered to question, reinterpret, and use. This participatory ethos fosters social cohesion, mutual understanding, and a stronger sense of belonging.

Integrating Heritage in Sustainable Development

Cultural heritage is a vital component of sustainable development. Our work highlights how heritage can contribute to resilient local economies, environmentally responsible practices, and balanced territorial development. We support approaches that respect cultural values while adapting to climate, demographic, and technological changes.

By connecting heritage professionals with experts in sustainability, urban planning, and tourism, we encourage holistic strategies that protect cultural assets while ensuring they remain relevant and accessible for future generations.

Promoting Digital Transformation in the Heritage Sector

Digital technologies are reshaping how people access and experience heritage. We help institutions navigate this transformation by promoting best practices for digitisation, open access, and the creative reuse of digital collections. Our initiatives show how technology can support both preservation and engagement when used thoughtfully and ethically.

We also explore how digital storytelling, virtual experiences, and data-driven tools can connect new audiences with Europe’s heritage. By encouraging experimentation and critical reflection, we help ensure that digital innovation strengthens, rather than replaces, meaningful human connections to place, memory, and identity.

Engaging Citizens With Europe’s Diverse Stories

Our activities aim to make Europe’s cultural heritage visible, relatable, and accessible to people of all ages and backgrounds. We highlight stories that cross borders, reflect shared histories, and illuminate the diversity that characterises Europe today. These narratives bring to life the links between local experiences and broader European developments.

By supporting storytelling initiatives, events, and participatory experiences, we encourage citizens to explore how their own lives are connected to wider European narratives. This fosters curiosity, solidarity, and a deeper appreciation of the richness of Europe’s cultural landscape.

Connecting Local Heritage to European Identities

Local heritage sites, traditions, and memories often carry strong European dimensions, whether through historical trade routes, migration, artistic exchange, or political change. We help make these connections visible, demonstrating how local stories contribute to a shared European heritage.

By reframing familiar places and practices in a broader context, we support a nuanced understanding of identity that values both local distinctiveness and transnational links. This approach encourages citizens to see themselves as part of multiple, overlapping communities that extend beyond geographical and cultural borders.

Why Our Work Matters

In a time of rapid transformation, cultural heritage offers continuity, critical reflection, and inspiration. Our work ensures that heritage is not frozen in the past, but engaged with the present and oriented toward the future. By connecting professionals, institutions, and citizens, we help create conditions in which heritage can contribute to democracy, creativity, and sustainable prosperity across Europe.

Through collaboration, advocacy, and innovation, we strive to keep Europe’s shared heritage alive, relevant, and accessible, so that it can continue to shape inclusive and forward-looking societies.

As cultural routes, historic towns, and heritage landscapes increasingly attract visitors from across Europe and beyond, the relationship between heritage and hospitality is becoming more important than ever. Hotels located in or near heritage sites play a vital role in this ecosystem: they not only offer comfortable stays, but also act as gateways to local stories, traditions, and communities. By collaborating with heritage initiatives, curating information about nearby cultural attractions, and supporting responsible tourism practices, hotels can help guests experience the depth of Europe’s shared cultural legacy while contributing to the long-term preservation and appreciation of the places they visit.